When you’ve collected 3–5 scorecards (enough to show a pattern), bundle and send.
📨 Model Cover Email/Letter (click to expand)
Subject: Submission of Institutional Rebrand Scorecards for Review
To: [Relevant Rapporteur / NHRI email] CC: [Watchdog email]
Dear [Rapporteur’s Name or Office],
I am writing on behalf of [myself / our community group / our coalition] to submit documentation of institutional rebranding practices that we believe undermine accountability. We have gathered several scorecards using the Institutional Rebrand Scorecard tool, which highlight patterns of continuity in leadership, narrative pivots, structural smokescreens, and timing relative to legal or public scrutiny.
Attached you will find [X number] completed scorecards concerning [institution(s)]. These illustrate a consistent pattern of rebranding without substantive reform.
We respectfully ask that your office review this evidence as part of your monitoring mandate, and consider it in your upcoming reports, recommendations, or investigations. We also request guidance on further steps civil society can take to ensure accountability is not obscured by cosmetic changes.
Sincerely,
[Your Name]
[Your Organization]
[Contact Information]
