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Empowering individuals, families, and communities to find their voice, clarify their goals, and create lasting change.
We believe advocacy should feel achievable—not overwhelming—and that every person deserves tools that make their own progress visible.
Sarah Ailish McLoughlin
Founder & Principal Advocate
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From a simple idea to a transformative framework, our journey reflects our commitment to making advocacy accessible and effective.
Sarah Ailish McLoughlin recognized a gap in advocacy services—people needed structured support that made progress visible and sustainable.
After extensive research and collaboration with educators, families, and advocates, the SSA framework was created—a structured, repeatable approach to self-advocacy.
The SSA framework was piloted in schools and community organizations, demonstrating measurable improvements in self-advocacy skills and confidence.
Strategic Advocacy continues to grow, expanding our services and refining our approach to empower more individuals, families, and communities.
At the heart of Strategic Advocacy is a simple belief: everyone deserves to be heard and understood.
We work alongside individuals, families, and organizations as partners in change, not as experts with all the answers. True advocacy emerges from shared understanding and mutual respect.
Our SSA framework makes progress visible through clear goals, regular check-ins, and evidence-based outcomes. This transparency builds confidence and accountability.
We provide practical tools, templates, and resources that make self-advocacy achievable in everyday situations. Knowledge is power, and we share it freely.
Each service is designed to meet you where you are, providing practical steps that help you feel more capable, connected, and confident.
Comprehensive implementation of our Strategic Self-Advocacy framework, providing structured support through assess, plan, activate, and review stages.
"Each phase is designed to help people understand what's working, where support is needed, and how to build capacity step by step."
One-on-one coaching sessions that build self-advocacy skills through strength-based mentoring and personalized check-ins.
"These sessions focus on real situations—preparing for meetings, writing plans, or expressing needs confidently."
Comprehensive guides and training for families to support home routines and effective communication strategies from our Partner Organisation EduPsyched.
"Families learn how to work together toward shared goals, building confidence and reducing stress at home."
Our four-stage cycle keeps needs, results, and learning in view—without overwhelm.
Map strengths, needs, and context with a short intake.
Evidence: Goals, baselines, access notes.
Select supports with SSA-FIS and define checkpoints.
Evidence: Support plan, schedule, responsibilities.
Run sessions and classroom routines with gentle consistency.
Evidence: Session notes, quick wins, adjustments.
Track outcomes and update supports with families and educators.
Evidence: Outcome summary, next steps, funding impact.
Everyone sees the same progress picture—simple, shared, and actionable.
Behind every success story is a person who was given the tools, time, and support to grow. Our work is about creating systems that remove barriers, celebrate strengths, and make advocacy feel achievable for everyone.