What Makes a Good Flyer Template?
Advocacy flyer templates must be fast to use, easy to customise, and aligned with the movement’s messaging and aesthetic identity.
- Clear hierarchy — symbol first, message second
- Restricted colour palette — 2–3 colours max
- High contrast — to improve readability
- Accessible typography — bold, large, legible
- Flexible modular layout — works for different contexts
A good template removes friction and amplifies clarity.
Downloadable Template Styles
Below are the four core flyer template types used across movements:
- Symbol-Top Flyer — ideal for strong symbolic messaging
- Framed Urgency Flyer — bold borders create intensity
- Block Text Flyer — oversized typography, minimal symbol
- Mini-Poster Flyer — simplified poster layout, easy to print
Each template honours the scarcity aesthetic and structural clarity described in the Movement Aesthetics Toolkit.
How to Customise the Templates
To adapt the templates to your advocacy context:
- Replace the symbol with one relevant to your community
- Adjust the colour palette to match your movement
- Edit the slogan to reflect system-level analysis
- Add QR codes for digital engagement if useful
Templates provide structure — your movement provides meaning.
Accessibility & Printing Tips
Accessibility improves advocacy uptake. When using the templates, ensure:
- High colour contrast to support low-vision audiences
- Readable font sizes (minimum 16–18px for body text)
- Alt text if distributing online
- Printable borders for easy duplication
- Matte paper to reduce glare in public spaces
Accessibility is movement work — not an afterthought.
Download the Movement Aesthetics Toolkit
The essential framework behind movement design, colour, symbol logic, and scarcity aesthetics.
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