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EDUGUIDE • ADVOCACY & INCLUSION

Recognizing Performative Advocacy

Not all advocacy is authentic. Learn how to recognize when inclusion is being used as a performance instead of a path to justice.

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This guide helps you recognize the difference between performative advocacy—superficial or self-serving support—and authentic, meaningful inclusion. It’s designed for educators, organizations, advocates, and allies who want to avoid causing harm through tokenism or empty allyship.

Understanding the red flags of performative inclusion is essential in education, DEI efforts, leadership, and youth engagement. This guide offers language analysis, examples, interactive tools, and downloadable resources to support authentic change.

What Is Performative Advocacy?

Performative advocacy refers to actions or statements that claim to support equity or inclusion but lack real accountability, follow-through, or structural change. These gestures may look good in public but often protect reputations more than people.

Common Red Flags

  • Public statements with no measurable action
  • Highlighting diversity without power-sharing
  • One-time events with no follow-up or funding
  • “Allyship” that centers the ally’s image or emotions

Definitions You’ll See in This Guide

  • Advocacy: Supporting a cause or individual to promote change
  • Performative Allyship: Support that is symbolic but lacks substance
  • Tokenism: Surface-level representation without true inclusion

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